Margin and Markup Calculator 2026
Calculate gross margin, markup and selling price in 3 modes. Includes a comparison table for common markup rates.
Markup vs Margin Comparison Table
Margin values at common markup rates for 100 ₺ cost
| Markup % | Selling Price | Profit | Margin % |
|---|---|---|---|
| 20% | 120,00 ₺ | 20,00 ₺ | 16,67% |
| 30% | 130,00 ₺ | 30,00 ₺ | 23,08% |
| 40% | 140,00 ₺ | 40,00 ₺ | 28,57% |
| 50% | 150,00 ₺ | 50,00 ₺ | 33,33% |
| 100% | 200,00 ₺ | 100,00 ₺ | 50,00% |
Know Your Margin to Price Correctly
Margin and Markup Calculation: The Foundation of Pricing
Gross margin and markup are the two fundamental metrics of pricing decisions. Both measure the same gross profit but use different reference points. Markup uses cost as its base while margin uses the selling price. Pricing mistakes made without understanding this difference can significantly drag expected profit below target.
Formulas: How to Calculate Markup and Margin?
Gross Margin Formula
Gross Margin % = (Selling Price - Cost) / Selling Price x 100
Markup Formula
Markup % = (Selling Price - Cost) / Cost x 100
Selling Price from Markup
Selling Price = Cost x (1 + Markup / 100)
Selling Price from Margin
Selling Price = Cost / (1 - Margin / 100)
How to Use the Calculator?
The calculator offers 3 different modes:
- Cost + Selling Price: Calculate margin and markup from known cost and selling price.
- Cost + Markup %: Automatically find the selling price based on your desired markup rate.
- Cost + Margin %: Calculate the selling price based on your target gross margin rate.
This tool is for informational purposes only. When making pricing decisions, also consider market conditions, competition and fixed costs.