Marketing & Business Analytics Calculators
17 free tools including CR, CTR, LTV, CPC, CPM, CAC, ROAS, ROI and UTM builder.
Conversion Rate (CR) Calculator
CR = Conversions / Visitors × 100
Calculate →Click-Through Rate (CTR) Calculator
CTR = Clicks / Impressions × 100
Calculate →Customer Lifetime Value (LTV) Calculator
LTV = AOV × Frequency × Lifespan
Calculate →A/B Test Statistical Significance
Test the statistical significance of two variants
Calculate →Cost Per Click (CPC) Calculator
Cost per click in 3 calculation modes
Calculate →Cost Per Mille (CPM) Calculator
Cost per thousand impressions calculator
Calculate →Margin & Markup Calculator
Pricing, gross margin and markup calculator
Calculate →Word & Character Counter
Character, word and readability analysis for Twitter, Instagram, LinkedIn and Meta
Calculate →UTM URL Builder
Add UTM parameters to campaign URLs and track traffic in Google Analytics
Calculate →Customer Acquisition Cost (CAC) Calculator
CAC = Total Spend / New Customers Acquired
Calculate →Average Order Value (AOV) Calculator
AOV = Total Revenue / Total Orders
Calculate →Marketing ROI Calculator
ROI = (Revenue - Cost) / Cost × 100
Calculate →ROAS Calculator
Return on Ad Spend = Ad Revenue / Ad Spend
Calculate →Cost Per Lead (CPL) Calculator
CPL = Total Spend / Total Leads
Calculate →Cart Abandonment Rate Calculator
Percentage of users who abandon the shopping cart
Calculate →Web Engagement Rate Calculator
Engaged session percentage — GA4 engagement rate
Calculate →Customer Retention Rate Calculator
Retention and churn rate — existing customer tracking
Calculate →