Marketing

UTM URL Builder

Add UTM parameters to your campaign URLs. Track your traffic easily with Google Analytics.

WEBSITE URL

Website URL

Enter the complete URL address where campaign traffic will be directed

REQUIRED

Campaign Source

Source of traffic (utm_source): google, newsletter, facebook

Campaign Medium

Marketing channel (utm_medium): cpc, email, social

Campaign Name

Campaign name – use hyphens instead of spaces (utm_campaign)

OPTIONAL

Campaign Content

Content identification for A/B testing (utm_content)

Campaign Term

Paid keywords (utm_term)

GA4 PARAMETERS

Campaign ID

Campaign unique ID (utm_id)

Source Platform

Platform managing the campaign (utm_source_platform)

Creative Format

Ad creative format (utm_creative_format)

Marketing Tactic

Targeting criteria (utm_marketing_tactic)

Frequently Asked Questions

UTM parameters are tags you add to your URLs to track marketing campaign performance in analytics tools like Google Analytics. They help you understand where your traffic comes from and how well your campaigns are performing.