Marketing ROI Calculator
Calculate your marketing return on investment (ROI). See ROI percentage, net profit, and ROAS with campaign revenue and cost.
Marketing ROI Formula
ROI = (Revenue - Cost) / Cost × 100
Positive ROI indicates a profitable campaign, negative ROI indicates a losing one. 0% ROI is the break-even point where spend is exactly recovered.
Marketing ROI Benchmarks by Channel
Every marketing channel has a different ROI potential. The values below are industry averages and may vary significantly for your business. Use them as a starting point and calibrate with your own data.
Email Marketing
3600%
$36–42 return per $1 spent
SEO / Organic Content
1000%+
Lowest cost/visitor long-term
Google Ads (Search)
200–400%
High intent, fast scaling
Organic Social Media
100–300%
Low cost, time-intensive
Meta Ads
100–300%
Broad reach, great for visual products
Content Marketing
400–600%
Blog, video, podcast — cumulative effect
When calculating ROI, don't forget to include all costs: ad spend + content production cost + agency/team salary + tool/software expenses. ROI calculated with only ad spend hides true profitability.