Marketing & Analytics
CAC Calculator — Customer Acquisition Cost
Calculate your Customer Acquisition Cost (CAC). Divide your marketing spend by the number of new customers acquired.
Total marketing expenditure for the period
New customers acquired in the same period
This tool is for informational purposes only and does not replace professional advice. Results are estimates; consult a specialist for critical decisions.
CAC Formula and Calculation Method
Customer Acquisition Cost (CAC) is the fundamental metric measuring the efficiency of marketing and sales investments.
CAC = Total Marketing Spend / New Customers Acquired
Average CAC by Industry
| Industry | Avg CAC | Target LTV:CAC |
|---|---|---|
| E-commerce (Fashion) | $20–60 | 4:1+ |
| E-commerce (Electronics) | $50–150 | 3:1+ |
| SaaS (SMB) | $300–1,500 | 3:1+ |
| SaaS (Enterprise) | $1,000–20,000 | 3:1+ |
| Finance & Insurance | $200–800 | 3:1+ |
| B2B Services | $500–2,000 | 3:1+ |