Marketing & Analytics Calculators
17 free tools for ROAS, CAC, LTV, CTR and more.
ROAS Calculator
Return on ad spend calculation
Calculate →Conversion Rate (CR) Calculator
Visitor-to-customer conversion rate
Calculate →CAC Calculator
Customer acquisition cost calculation
Calculate →LTV Calculator
Customer lifetime value calculation
Calculate →CTR Calculator
Click-through rate and ad performance
Calculate →CPC Calculator
Cost per click and ad performance
Calculate →CPM Calculator
Cost per thousand impressions calculation
Calculate →CPL Calculator
Cost per lead calculation
Calculate →AOV Calculator
Average order value calculation
Calculate →A/B Test Calculator
Statistical significance and conversion rate analysis
Calculate →Marketing ROI Calculator
Marketing return on investment calculation
Calculate →Profit Margin Calculator
Gross and net profit margin calculation
Calculate →Customer Retention Rate Calculator
Customer loyalty and churn rate analysis
Calculate →Cart Abandonment Calculator
E-commerce cart abandonment rate analysis
Calculate →Web Engagement Rate Calculator
Page engagement and retention rate
Calculate →UTM Builder
Create UTM-tagged URLs for campaign tracking
Calculate →Character Counter
Count characters, words and sentences in text
Calculate →Reading Marketing Metrics Correctly
The 17 tools in this category cover the full marketing funnel: ad cost metrics at the top (CPM, CPC, CPL), conversion metrics in the middle (CTR, CR, cart abandonment), and unit economics at the bottom (CAC, LTV, ROAS, profit margin, marketing ROI). Knowing which metric to look at matters more than computing it: optimize ad budgets with ROAS, but measure business sustainability with your LTV:CAC ratio.
The A/B test calculator tells you whether the difference between two variants is real or just chance, using statistical significance (p-value and confidence level); if your sample is too small, do not trust the result. The customer retention tool quantifies why acquiring a new customer costs several times more than keeping an existing one. The UTM builder standardizes campaign links so Google Analytics tracks them cleanly.
Never interpret metrics without context: a ROAS above 4 is considered good in e-commerce, while a high-margin SaaS business can be profitable at 2. Evaluate industry averages against your own margin structure.