Marketing & Analytics Calculators
17 free calculators for marketing metrics such as ROAS, CAC, LTV and CTR.
ROAS Calculator
Return on ad spend calculation
Calculate →Conversion Rate (CR) Calculator
Visitor-to-customer conversion rate
Calculate →CAC Calculator
Customer acquisition cost calculation
Calculate →LTV Calculator
Customer lifetime value calculation
Calculate →CTR Calculator
Click-through rate and ad performance
Calculate →CPC Calculator
Cost per click calculation
Calculate →CPM Calculator
Cost per thousand impressions calculation
Calculate →CPL Calculator
Cost per lead calculation
Calculate →AOV Calculator
Average order value calculation
Calculate →A/B Test Calculator
Statistical significance and conversion rate analysis
Calculate →Marketing ROI Calculator
Marketing return on investment calculation
Calculate →Profit Margin Calculator
Gross and net profit margin calculation
Calculate →Customer Retention Rate Calculator
Customer loyalty and churn rate analysis
Calculate →Cart Abandonment Calculator
E-commerce cart abandonment rate analysis
Calculate →Web Engagement Rate Calculator
Page engagement and retention rate
Calculate →UTM Builder
Create UTM-tagged URLs for campaign tracking
Calculate →Character Counter
Count characters, words and sentences in text
Calculate →Reading Marketing Metrics Correctly
The 17 tools in this category cover each stage of the marketing funnel: ad cost metrics at the top (CPM, CPC, CPL), conversion metrics in the middle (CTR, CR, cart abandonment) and unit economics at the bottom (CAC, LTV, ROAS, profit margin, marketing ROI). Knowing which metric to look at matters more than computing it. Use ROAS when you adjust ad budgets, and the LTV:CAC ratio when you measure whether the business is sustainable.
The A/B test calculator shows whether the difference between two variants is real or due to chance, using statistical significance (p-value and confidence level). If the sample is too small, do not trust the result. The customer retention tool calculates what share of the customers you had at the start of a period you still have at the end. The UTM builder standardizes campaign links so Google Analytics tracks them correctly.
Read metrics in context. Which ROAS is profitable depends on your margin: break-even ROAS is 1 divided by your gross margin. A high-margin business can profit at a low ROAS, while a low-margin business needs a higher one. Compare industry averages with your own margin structure.