AOV Calculator: Average Order Value
Enter total revenue and number of orders to get your average order value (AOV).
This tool is for information only and doesn't replace professional advice. Results are estimates; for important decisions, consult a specialist.
AOV Formula
AOV = Total Revenue ÷ Total Orders
Example: $50,000 monthly revenue and 250 orders → AOV = $50,000 ÷ 250 = $200 per order
5 Ways to Increase AOV
Raising the order value of existing customers costs far less than acquiring new ones. If the number of orders stays the same, a 20% increase in AOV means 20% more revenue from the same ad budget.
Free shipping threshold
Set a threshold 20–30% above your cart average. For example, if AOV is $50, offer free shipping over $65; shoppers add items to reach it.
Product bundling
Bundle products that are often bought together. The bundle should cost 10–15% less than buying the items separately; this raises both AOV and margin.
Checkout upsell
Suggest a higher model or a complementary accessory for the product in the cart. Checkout is the most effective point because the shopper has already decided to buy.
Quantity discounts
'Buy 2 get 1 free' or '15% off when you buy 3' offers increase both AOV and repeat purchase intent.
Personalized recommendations
'You might also like' recommendation engine based on purchase history. Amazon attributes 35% of its sales to this engine.
Why AOV Matters and How to Increase It
Average order value (AOV) is one of the core metrics e-commerce businesses track for revenue. Raising AOV means getting more revenue from the traffic and customers you already have. That's why growing existing orders is often cheaper and more sustainable than acquiring new customers.
Upsell and Cross-sell Tactics
Upselling means suggesting a higher version of the product the customer picked; cross-selling means recommending items that complement it. Related product suggestions on the cart page can raise AOV by 10-30% on average. Free shipping above a minimum order amount is another common way to raise average order value.
Factors Affecting AOV and Measurement Periods
AOV depends on many factors, including product pricing, the audience's buying habits, seasonal campaigns and cart management. It generally rises during holidays and promotions and may fall in slower periods. Track AOV across the whole year rather than a single period, and allow for seasonal swings.
Minimum Order Amount and Free Shipping Threshold
A common way to set a free shipping threshold is to pick an amount 10 to 20 percent above your current AOV. For example, if AOV is 150 TRY, a threshold of 170-180 TRY nudges customers to add a little more to the cart. It's one of the lowest-risk ways to raise average order size while cutting shipping costs.