Marketing & Analytics

Web Engagement Rate Calculator

Calculate your website engagement rate. Measure site performance with GA4 engaged sessions and total sessions.

Engaged SessionsEngaged sessions (GA4: 10s+, 2+ pages, or conversion)

Total SessionsTotal site sessions for the selected period

Engagement Rate Formula

Engagement Rate = Engaged Sessions / Total Sessions × 100

GA4 engaged session: 10+ seconds, 2+ page views, or a conversion. Benchmark: 40%+ good, 60%+ excellent.

Frequently Asked Questions

Web engagement rate shows what percentage of all sessions on your site are 'engaged'. Google Analytics 4 (GA4) defines an engaged session as: lasting at least 10 seconds, viewing at least 2 pages/screens, or resulting in a conversion. Formula: Engagement Rate = Engaged Sessions / Total Sessions × 100.

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